Wow! What an excellent job of reporting by Shannon Appelcline. He has written four articles on the major players in the rpg industry.
Read them all here.
"The Church holds that life is a game played by an agency even above the gods, referred to only as the Gamers. Gamers are incarnated in the real world by select and colorful individuals. Those heroic individuals are the focus of the game, while everyone else is merely a backdrop for their exploits" From "Believe it or Else"